Anti-Counterfeit Tool for Brand Trust, Traceability & Digital Protection
Fakes and frauds? Game on. I took a chaotic, fragmented fight and built a strategic anti-counterfeit ecosystem from the ground up. The result is a unified platform that doesn't just react to fraud—it prevents it, making sure brand trust is earned, not just hoped for.
Span
6 Months
Team
UI UX Design: Solo
Development: Sandeep, Vishal
Methods:
• Market Research • Competitor Analysis • Client Case Study Analysis • Wireframing and prototype.
Summary
Fakes and frauds? Game on. I took a chaotic, fragmented fight and built a strategic anti-counterfeit ecosystem from the ground up. The result is a unified platform that doesn't just react to fraud—it prevents it, making sure brand trust is earned, not just hoped for.
80%
Increased Tracked Online counterfeiting by
1.25B
Products Protected over
Features
Supply Chain Visibility
White-label Design System
Geo-Fencing
3x
faster identify counterfeit listings
My Process
The UX Audit:
I studied counterfeit trends across online marketplaces, mapped how shipping and fulfillment companies interact with products, and benchmarked platforms like Certilogo and Sproxil.
Design & Strategy:
I built a white-label design system from scratch to ensure a cohesive and consistent user experience across every client's brand. I designed experiences that worked across different cultures, bandwidths, and device types.
System Architecture:
I designed web and mobile apps for a multi-sided marketplace of clients, logistics partners, and end users. I mapped out the entire product journey to ensure a seamless flow.
User Validation:
I interviewed clients to define both B2B and B2C pain points, ensuring the final product was a strategic solution that addressed real-world problems
Design Solutions:
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Branded Verification Flows for customers: scan → verify → loyalty/reward
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Fake Site Scanner UI: alerts brands to cloned domains, lets them file registrar or legal complaints directly
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Logistics Partner Interface: delivery scanning + geo-verification of authenticity
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Origin UI: mapped full product journey and inventory movements
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White-label Design System:
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Custom theming per client brand (color, logo, type)
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Shared components across all apps (tables, modals, QR cards, stats)
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Mobile-first & responsive
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Built to scale across product suites
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Flowchart and design system
Evolution
Audit & Research:
I started by studying counterfeiting trends and mapping how companies interact with products. I benchmarked existing solutions like Certilogo to define a proactive strategy.
System Architecture:
I designed a strategic, multi-sided ecosystem, creating web and mobile applications for brands, logistics partners, and end users. I mapped out the entire product journey to ensure a seamless flow.
Design & Validation
I built a white-label design system for consistency across all client brands and designed experiences for a global audience.
